Goals are critical to your success. If you haven’t written your goals, you’re still just wishing for success. When creating your goals use the SMART formula. Ensure that your goals are, (1) Sensible, (2) Measurable, (3) Achievable, (4) Realistic, and (5) Time specific. Clearly state what you want and be realistic with current resources.
Your goals should include financial elements such as annual sales revenue, gross profit, sales per sales person etc. However, they should also include non-financial elements such as units sold, contracts signed, clients acquired, articles published etc.
Once you’ve set your goals, implement processes to internalize them with all team members such as reviewing them in sales meetings, displaying thermometer posters, awarding achievement prizes etc. Measurements for success should focus on the process of continuous improvement and enhancing performance. Innovate or evaporate. Tomorrow Step 7 – Developing Your Marketing Budget. Cia
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